Harry Clark pours the bucket of ice water over Mayor Bettina Bieri, as she accepted the ALS Ice Bucket Challenge.
A wet and cold Bieri walks away from the icy challenge.
The before picture.
WEST MILFORD — A lot of people are having a bucket of ice water dumped on them. A whole lot of people. Unless you’ve been on a deserted island or have paid absolutely no attention to the news, you know it’s all about the ALS Ice Bucket Challenge. Here’s how it works: People are challenged to have a bucket of ice water poured on them or donate $100 to ALS. Those who accept the icy challenge then name others to do the same within 24 hours. Gov. Chris Christie has taken the challenge; so has Justin Timberlake and Jimmy Fallon. And many others.
West Milford’s Mayor Bettina Bieri can be added to that list. She not only took the challenge but also donated $100 to ALS, also known as Lou Gehrig’s Disease, where those living with it lose control of voluntary muscle movement, and progressively lose their ability to eat, speak, walk, and eventually breathe.
According to the ALS Association, between July 29 and Aug. 12, the organization and its 38 chapters have received an astonishing $4 million in donations compared to $1.12 million during the same time period last year. In addition to the money raised, the association is grateful for the public relations campaign.
"While the monetary donations are absolutely incredible,” said Barbara Newhouse, president and CEO of The ALS Association, “the visibility that this disease is getting as a result of the challenge is truly invaluable. People who have never before heard of ALS are now engaged in the fight to find treatments and a cure for ALS."