Local businessman meets challenges

PHOTO BY ANN GENADERPeter Esposito (rear center) and his crew at Mountain Lakes Auto Wash in West Milford are ready to meet auto customers with new economy offerings.

By Ann Genader
WEST MILFORD — Meeting the constant changing needs of customers is an ever-ongoing challenge for today’s small business owners.
Peter and Hilary Esposito and their family at Mountain Lakes Auto Wash are always working to meet that challenge.
“We are offering a $5 vehicle, wash and monthly unlimited carwash packages in our effort to make our services affordable to everyone,” Peter Esposito said. “We are offering four unlimited wash plans starting at $24.95. We are also bringing back the $5 express car wash. In addition we are offering a coupon for $25 off any brake service or tune up. We also guarantee the brakes and rotors for life.”
In connection with the changes at the business, all signage and menus are being upgraded as the Espositos rebrand their entire site in Hewitt.
They have improved their car wash equipment and have added all new LED lighting.
“This is now a visual experience that is really cool,” said the business owner. “Our business is basically reinventing itself and making professional vehicle-washing at our location affordable to all."
His invention of the Eco-Plug System — an automatic universal guaranteed for life leak proof oil drain plug is doing well, he said. The thread-less magnetic lifetime motor oil drain plug is currently being sold on Amazon and Walmart.com.
It will be available in Walmart Retail stores beginning in 2019.
Esposito is attending a “buy meeting” in Nashville this month with Tractor Supply Company. He said the company, expected to open a store at the former Sears location in Hewitt soon, is interested in selling his Eco-Plug product in their 1,713 retail stores across the nation.