Harvest Moon celebrates first anniversary

The Harvest Moon nutrition store on Marshall Hill Road celebrated its first anniversary under new ownership on Saturday.

Make text smaller Make text larger


  • One of Harvest Moon's gift basket giveaways from Saturday's one-year anniversary event.

  • Owners Fred and Sierra Shafer along with employee Karen Dalton at Harvest Moon's first anniversary on Saturday. Garrett HEmmerich photos

  • Some of the samples and giveaways at Harvest Moon.

West Milford.Health and nutrition store Harvest Moon celebrated its first anniversary under new ownership on Saturday.

To celebrate the occasion, owners Fred and daughter Sierra Shafer offered special sales, food tastings, free samples, and refreshments at their Marshall Hill Road store.

They also raffled off three different gift baskets filled with hundreds of dollars worth of goodies.

”We’re very grateful for everybody’s support,” said Sierra Shafer. “Our former customers from Taste of Dawn and the Harvest Moon community have welcomed us.”

While the anniversary marked one year of business for the new owners, the Shafers have been in the natural food business for far longer than that.

Fred Shafer opened Taste of Dawn Natural Foods in Butler back in 1976, making this his 42nd year in the business.

When Harvest Moon’s original owners, John and Sally Malatros, decided to retire last April, the Shafers were happy to shift their operations to their home community.

The Shafers are longtime residents of West Milford.

“It’s been an open-armed welcoming,” said Fred Shafer. “There’s more of a sense of community here.”

While preserving the Harvest Moon legacy was their primary focus, the new owners did make plenty of changes and additions of their own.

For instance, on top of the supplements, herbs and organic foods already offered, they now provide more aroma therapy and holistic skin care products.

They also now offer select local foods, like grass-fed meat straight from the Hudson Valley, as well as additional niche supplements, like CBD oil.

“I was thrilled that people came all the way from Butler just to follow them here,” said employee, and local resident, Karen Dalton. “And I’m thrilled to be here. Such great energy.”

David Press, a Kinnelon resident, is among the Taste of Dawn customers who followed the Shafers up to Harvest Moon.

“He’s always working,” Press said of Fred Shafer. “He’s the hardest working man.”

To learn more about Harvest Moon, you can visit their website at www.harvestmoonnj.com or check them out on Facebook.

Make text smaller Make text larger


Pool Rules


GLC: Montclair State to conduct testing on Greenwood Lake
Greenwood Lake Commission Co-Chairman Paul Zarrillo said Thursday that Montclair State University will conduct testing Friday at 17 locations on both the New York and New Jersey...
Read more »

Township opening Bubbling Springs for free weekend due to heat, lake swimming ban
With a harmful algal bloom advisory and closed beaches on Greenwood lake as well as forecasted hot and humid conditions this weekend, Mayor Michele Dale announced that the lake at...
Read more »

Desperados country rock band to play at library
West Milford. Get ready to discover your favorite songs when the Friends of the West Milford Township Library welcome The Desperados on Monday, July 29. Join attendees under the...
Read more »

Honoring 'Mr. Lou'
Scouts and Scout leaders from Troop 159 (Our Lady Queen of Peace of Hewitt) gathered to thank Mr. Lou Muto, owner of DeMarco's Restaurant and former
scout of Troop 159, for a...

Read more »


Subscribe to our mailing list

* indicates required
Community Newspapers


West Milford, NJ