Newark -- Ten million pets are lost every year. Of those animals, more than 90 percent who do not have identification are never returned to their original owners. Only six percent of pets in the U.S. are microchipped, and only 50 percent of those pets are in the system. Home Again has introduced a new, more effective microchip. The Associated Humane Societies/Popcorn Park with Animal Care Centers in Newark, Tinton Falls and Forked River is offering all pet owners the opportunity to have the new Home Again microchip injected into their dog or cat at a reduced price during the month of April. The NEW Home Again microchip is about the size of a grain of rice. It is injected just under the pet’s skin between the shoulder blades. The number on the chip is entered into a database. When an animal is found, the standard scanner reads the ID number and the veterinarian or shelter matches the number to a pet in the database, reuniting the lost animal with its owner. Roseann Trezza, Executive Director of the Associated Humane Societies, says, “You may think your pet is protected from getting lost. But, accidents happen and this is one way you can give yourself a peace of mind, knowing that if your pet gets lost, chances are greater that he or she will be found and returned to you.” Home Again has created a new technologically advanced microchip that includes the following new features: An anti-migration device to ensure that the chip stays in place The ability to send out an Amber Alert once your animal is lost The ability to create Lost Pet’ posters in minutes Emergency medical information on the database The ability to mobilize a rescue network when traveling The Associated Humane Societies is offering the new microchip to pet owners for $30 for the month of April. After April, walk-in customers will pay $40. The microchip will be available at Associated Humane Societies shelters in Newark, Tinton Falls and Forked River. Pet owners are asked to call and schedule an appointment.