With a constant bombardment of commercials and the sheer anticipation of Santa’s visit, kids can quickly develop a case of “The Gimmes.” But the last thing parents should do is give in. From tantrums in the toy store to incessant nagging, children have a host of nerve-rattling tricks at their disposal. With the right game plan, however, parents can easily combat the holiday wish list frenzy. “Kids have giant consumer appetites starting as young as they can speak,” said Stacy DeBroff, author of “The Mom Book: 4,278 of Mom Central’s Tips For Moms, From Moms” ($20, Free Press). “Kids want everything in sight and often pay no attention to cost and they are completely willing, at the drop of a dime, to throw a massive tantrum. It makes going into a toy store, especially around the holidays, a completely dangerous mission for parents.” Setting and enforcing limits are the keys to keeping kids off of Santa’s naughty list. The pressure to get the latest game or gadget is enough to make any parent lose their resolve, but parents should never give in to their child’s impulsive demands, DeBroff said. Getting one more gift to appease the little one quickly puts the child in control. And buying a coveted toy to get the tantrum to stop is likely to backfire. Enforcing limits is perhaps easier said than done. An all-out, stomp-the-floor, red-faced crying fit in the middle of the mall has a way of changing things. Guilt, frustration and impatience can quickly weaken a tired parent. But no matter how bad things seem, giving in will only make it worse. Letters to Santa are the ultimate teaching tools. Children learn to prioritize their wants and needs and become part of the decision-making process. Whether at home or in the store, any urges immediately get added to the list. Later, children can prioritize the gifts. Impulse desires move to the bottom, while the most coveted gifts go at the top of the list. Older children seeking big-ticket items will learn to make compromises: Are they willing to forgo a few little gifts in favor of one expensive item? Such activities engage children in the gift-giving process. They may get fewer surprises, but they will have fewer disappointments on Christmas morning.