St. Louis, Mo. Laurie Moers is the newly appointed northeast regional sales representative for MarChem CFI. She is responsible for generating demand for the company’s products at user level, contacting canvas shops, awning shops, distributors and OEM’s who use fabrics. Based in West Milford, Moers’ territory encompasses Massachusetts, Maine, New Hampshire, New York, New Jersey, Pennsylvania, Delaware, Connecticut, Maryland and Rhode Island. Moers brings more than 20 years in the textile industry to her new post. Her experience includes positions with Dillon Yarn and, most recently, with Astrup/Tri Vantage. “We are fortunate to have Laurie join MarChem CFI in this major position," said Alan Prelutsky of MarChem CFI. "She brings a wealth of fabric knowledge, and her customers will find she is able to help them select the right fabrics for their applications. She is self-motivated, goal-oriented, and driven by results. Customers can expect a positive experience when working with Laurie.” MarChem CFI, Inc. manufactures several proprietary coated, solution dyed and laminated products. These products are sold through a nationwide network of technical sales offices, working in conjunction with wholesale distributors, serving the marine, awning, tent, outdoor furniture, and safety application industries. MarChem, headquartered in St. Louis, Mo., is the producer of Top Notch, Top Gun, Topyssey, Vista, Odyssey, Softouch, Holiday, and Aqua-Tite Green. It is a subsidiary of DASH Multi-Corp, Ind.