New Jersey women mean business

| 14 Jun 2012 | 11:55

WEST MILFORD — West Milford resident Joyce Restaino is one of four coauthors who will share business advice from the book 'Jersey Women Mean Business! Big Bold Business Advice from New Jersey Women Business Owners: Practical Pointers, Solutions, and Strategies for Business Success" at a book signing event at Bookends bookstore, 211 East Ridgewood Ave., Ridgewood on June 20 from 6:30 to 9 p.m.

Restaino, who is also the editor of the book, will talk about the importance of writing and how it can make or break business relationships, which is based on her chapter, Five Big E-Mail Business Busters: Are Your Messages DOA (Deleted on Arrival)?

"Poor writing creates a negative impression for both individuals and companies, especially in the age of electronic communication," said Restaino. "My chapter is based on an informal survey of business owners and businesspeople and how e-mail impacts business relationships. When it comes to image and impression, e-mail plays a much larger role than most business owners think."

Her chapter offers five tips to prevent businesspeople from making business-ending, e-mail blunders.

The advice and tips in the book from the 72 women business owners are not gender specific, so every entrepreneur, professional and business owner can benefit. Published by Woodpecker Press, a woman-owned, independent publishing house based in Bayville, chapter topics cover everything a start-up or growth-track company needs to succeed, including public relations, leadership, guerrilla marketing, social media, finance, organization, hiring and much more.

For more information about Big Bold Business Advice from New Jersey Women Business Owners, visit