Macopin business students worked cooperatively in small groups to design a “brand-new” cereal and cereal box for teacher Rich Dygos’ class. Each group had to present their creation to the class as well as perform a commercial. Each project team competed against each other to “sell” their cereal and cereal box invention. They used marketing strategy, sales presentations and commercials. They were also required to write a report. The project introduced the class to marketing concepts and marketing strategies that are used today in the corporate environment.