Valley National Bank sponsors TV episode

| 28 Sep 2011 | 02:46

    WAYNE-"On The Money: Financial Skills for College Students," hosted by Steve Adubato, will be aired on Caucus New Jersey in February and March. Caucus is a public affairs television program dealing with New Jersey issues. The episode will examine money issues affecting today's college students, and is sponsored by Valley National Bank, the wholly owned subsidiary of Valley National Bancorp (NYSE:VLY). The half hour program will feature an open panel discussion between a Certified Financial Planner, a child and family psychologist who is also a parent, and two college students. It will explore the hurdles many parents and their children face in trying to communicate with each other when the topic is about finances and responsible money management. The program will cover a broad range of subjects including the importance of understanding the difference between "wants' and "needs", the impact of readily accessible credit cards on college students and attitudes towards "earned versus free money." "On The Money: Financial Skills for College Students" will be broadcast on Feb. 27, 28 and on March 2 and 5 at various times. Check local listings or log onto for scheduling. Valley says it is sponsoring "On The Money: Financial Skills for College Students" to promote financial literacy within the communities it serves. Valley's efforts towards this goal have included employees visiting schools and community organizations to conduct programs such as "Teach Kids to Save" and "Get Smart about Credit." The financial literacy programs have been formulated for adults as well and some have been offered in Spanish. In addition, Valley has invested in its children's website,, an interactive site that educates children about interest, saving and proper use of money.